3 Steps to Maximizes Your Business Resources

As an entrepreneur and business consultant, I’ve learned there are always ways to produce big-time results with small means. I start each project by focusing on two important concepts: effectiveness and efficiency. Effectiveness is achieving critical objectives for growing your business; efficiency is doing it with as few resources as possible.

Here’s a simple analogy to illustrate these two concepts. Suppose you have a bee buzzing around your kitchen that’s driving you crazy. Your objective is to get rid of it (effectiveness). One solution is to grab a sledgehammer from the garage and start swinging away. While this approach will eventually kill the bee, it takes a lot of energy and will do serious damage to your kitchen. The more common solution is to start chasing the bee around your house with a fly swatter, which will also kill the bee but still requires some effort on your part. A third solution is simply to open a door and let the bee fly away. While all three solutions are effective in getting rid of the bee, the third is by far the most efficient. It requires less time and fewer resources.

4 Ways to Stay Motivated and Grow Your Business

1. Revisit your purpose

It’s important to constantly revisit the reason why you started your business. Make sure it’s still engaging. Decide if it needs to be altered or amended. Reflect on other compelling reasons for building your business. If you fail to do this at regular intervals, you can get hung up in the “what” and “how” of running your company and forget why you started it in the first place. Remember, if you have a strong “why,” you can get through any “what” and “how.” This process will keep your zealous tenacity engaged.

While revisiting your purpose, also reflect on the advantages of business ownership. Remember that boss who drove you crazy on your last job? Well, now you get to call the shots. You can create your own strategy. You can hire who you want. You can make changes quickly. You can fix things that don’t work. You can operate according to your own values. You can build equity in your business. And you can go to your kids’ soccer games and school assemblies. Reflecting on the advantages of ownership -- as opposed to being unengaged in a corporate structure -- will help keep your zealous tenacity alive.